Toys R Us' Play with Purpose campaign is supporting Save the
Children's early childhood development programs such as Early Steps to School
Success, Literacy/Healthy Choices and the Summer Boost Initiative. These
programs help children in some of America's most underprivileged areas grow.
Toys R Us will provide "play packs" filled with toys that build and
encourage socialization skills. Additionally, the pack includes materials to
educate parents on the benefits of engaging the children during play. Play can
help children create developmental skills, build confidence, and bring out the
imagination, which are considered the building blocks to success. This aids in
overcoming behavioral issues and improves independent learning. Play is the
foundation for learning throughout life. When children pretend play from 8 to
17 months old, they are more likely to a higher intellect at age 5 than those
who do not. Young children benefit from interaction, talking, facial
expressions and hand gestures, and a childhood without them can lead to
disparities in learning and behavior. Even ten minutes of play a day can
improve a child’s performance and encourage thinking and successfully control
behavior. Toys R Us provides toys because of the multitude of benefits that
they cause including helping children reach a higher level of intellect later
in life.
Reference:
Toys"R"us(R) and save the children launch fundraising campaign to help kids in need #PlayWithPurpose. (2016, Feb 17). PR Newswire Retrieved from http://ezproxy.lib.uconn.edu/login?url=http://search.proquest.com/docview/1765564210?accountid=14518
The campaign Toys R Us is doing to help Save the Children's early childhood development is something that is for a good cause. There will be a positive outcome thanks to these toys and as they learn, they get to play as well, which is a win-win situation.
ReplyDeleteI believe this will benefit children as it allow them to have higher intellects by age 5. This campaign will also benefit young children from interaction, talking, facial expressions and hand gestures. As little as ten minutes of play a day can help a child drastically.
ReplyDeleteThis campaign is amazing!!
ReplyDelete